Tulsi Comics was an Indian comics publisher in the late 80s and early 90s, and was a division of Tulsi Pocket Books. Backed by Tulsi Pocket Books, a popular publishers of Hindi novels in India, and backed by an established and vast customer base of the novels, Tulsi comics never achieved high success, as they lacked in quality and were not up to the standards of Diamond Comics, Raj Comics or Manoj Comics, and because of this, the company finally shut down in 2004. Another reason for Tulsi Comics failure was that they produced story arcs in a minimum of 2–3 parts, and they never gave a complete story in a single issue. Since most of the comic readers in India are children who had limited pocket money, this practice ultimately backfired, and it lost popularity among its reader base. Chief among these was a huge story arc of Jambu spanning several comics lasting for more than a year. Though this whole series was among the best Tulsi has ever offered creatively, this long continuing series, along with introducing a lot of new characters like Yosho (formerly advertised as Osho), Yoga, Baaj and Mr. India led to its death. The new characters were just not as exciting and older characters were multi-part stories. Tulsi comics character "Jambu" was their most successful character, created by a Ved Prakash Sharma, followed by Angara and Tausi.